Avon's Personalized Beauty App Launched

Avon announced the launch of their Personalized Beauty App on Oct 29, a digital tool that enables the Avon Representatives to deliver personalized services to the customers



Avon's Beauty App promises to deliver diagnostics using a phone camera and a calibration card, which will be exclusively available to help the customer find the right shade for their skin tone. The Avon Personalized Beauty App is built in partnership with Techkon 


“We’re passionate about making high quality, high-tech innovation accessible to all of our Beauty Entrepreneurs and their customers,” said Louise Scott, Avon’s Chief Scientific Officer. “Digital tools like these help make the personalized, trusted service of our Representatives even more meaningful. At Avon, we are putting an end to the one-size fits all approach and recognizing that women don’t just want the latest product, they want real beauty insight tailored to their individual needs – not just for foundation, but for their whole beauty color regime. Early results indicate that this technology provides a benefit that really resonates. We’re providing a solution women want.”

The App poses a number of questions to identify the skin care needs and uses calibration card to precisely measure the skin tone and it is the the first beauty company to address the issues with skin tone analysis and true scientific colour match. The information is processed through a unique algorithm which then generates a personalized product recommendation 

About Avon Products
Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5.7 billion worldwide in... wikipedia.org


Website : https://www.avon.com/ 

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